In Rehda Institute’s webinar on “Placemaking: Value Creation for City Makers” held today, Placemaking Malaysia deputy chairperson and Nextdor Property Communications director Imran Clyde; Malaysian Institute of Planners president and senior associate/head of department of AJM Planning and Urban Design Group Datin Noraida Saludin; and International Society of City and Regional Planners member and expert advisor and director of CISTRI Australia Michael Stott talked about how placemaking can be successfully incorporated and add value to projects as well as how it can create a positive experience for people.
Imran highlighted that placemaking is not an outcome, but a process to create quality places that people can live, work, play and learn in. “It is important to understand who your stakeholders are, look at the space, identify issues with the space and ultimately come up with a vision of what that space could be like. It is about empowering communities to make changes and improvements as well as transforming spaces into loveable places.”
What makes one place different from another is the promise of a unique place experience — one that is welcoming and inviting, and safe and easy to traverse. “Every space can be different as you cannot replicate an experience when you combine it with the community that lives, works and plays there,” said Imran. He explained that placemaking is a way to truly establish one’s brand and identity creation, as well as to deliver value.
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Author: Chung Ying Yi
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